A COSMOPOLITAN LAWYER: JUST SOME READINGS I HAVE ENJOYED LATELY

First, this blog replaces my previous blog, thecosmoplitanlawyerblogspot.com . Second, unlike that earlier blog, the present one is primarily meant as a record of my readings. It is not meant to suggest that others will be or should be interested in what I read. And third, in a sense, it is a public diary of one who is an alien in his own American culture. A person who feels at home just about anywhere, except in his birthplace . . . America.

Friday, April 20, 2012

REINVENTING ONESELF: CORPORATE STYLE

John Harwood, The Interface: IBM and the Transformation of Corporate Design 1945-1976 (Minneapolis: U. of Minnesota Press, 2011) (From the bookjacket: "In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBMs corporate image, from stationary and curtains to products such as typewriters and computers and to laboratory and administrative buildings. What followed--a story told in full here for the first time--remade IBM in a way that would also transform the relationship between design, computer science, and corporate culture.").